As people start reading about your goal on your social networks, they will come to your page on Go for the Goal and decide to sponsor you for one of the rewards you’ve outlined.
You’ll start filling those rewards as soon as you can (some will be able to be downloaded directly to your sponsors) or at least once your Go for the Goal campaign is over (about a few months after you launched your campaign).
In order to cover the costs of running the site and offering help to campaign users, Go for the Goal will charge a fee of 5 per cent of monies raised. As a campaign user, you will keep the rest, whether you reach your funding target or not.
But that means you MUST fulfill all your sponsorship rewards and outline to everyone how you will use the funds you have raised.